General Assembly UX Design
For my General Assembly UX Design final project, I was tasked with creating a mobile application informed by a problem space of my choosing. I decided to focus on the topic of online shopping and, after extensive interviews and research, landed on Cartful - an application allowing online shoppers to consolidate their items and cross-check prices.
My Role
Throughout the course of this project I was responsible for all steps of the design process beginning with user research and ending with high-fidelity, clickable prototypes.
The Problem
An online shopper needs an organized way of keeping track of desired items across different stores, because it is difficult to crosscheck prices and compare products.
Research Objective
Understand the pros and cons of an online shopping experience.
What are my user’s pain points, what are their goals, what are their online shopping habits, and are there any tools in place that they currently use to enhance their shopping experiences.
Key Takeaways
Individuals browse for items on their phone as a form of procrastination
Online shoppers like to compare prices and leverage discounts
Users leave items in a cart to determine whether or not they want to purchase
Users accidentally close tabs and lose items they had intended to purchase
Online shoppers open multiple tabs to keep track of items
COMPETITOR RESEARCH
About Honey is a Chrome extension that finds coupon codes for online shoppers.
They also have a droplist feature allowing customers to keep tabs on an item’s price.
Limitations The droplist feature is limited to sites where Honey is enabled and is only accessible on desktop. Users can sort items in their droplist but a filter does not exist. The sole purpose of droplist is to be notified when the price of an item drops.
Marketed towards people who are ‘tired of missing sales’ rather than to individuals who just want to keep tabs on potential items to buy
affinity mapping
Following my user research, I created an affinity map to better understand common themes from my interviews. This allowed me to not only recognize key pain points but common shopping patterns as well.
